The
Team

Faces may change, but our authenticity will always be part of your journey.

The small team comes with myriad backgrounds in Chemical Shipping, Port Services and Information Technology, and a unique combination of domain and inter-disciplinary expertise and a full load of great interest to make a difference.

A photo of the CEO behind ALiSE, the launch boat booking platform

I hope our Smart Port is supported with a 1st-rate harbor-craft operation we can all be proud of.

The COO of ALiSE, the launch boat booking platform

We're proud to have digitized the least-digitized harbor-craft sector on the maritime value chain.

The Team

Faces may change, but our authenticity will always be part of your journey.
The small team comes with myriad backgrounds in Chemical Shipping, Port Services and Information Technology, and a unique combination of domain and inter-disciplinary expertise and a full load of great interest to make a difference.
Arrow-home

Founding of ALiSE

A photo of the CEO behind ALiSE, the launch boat booking platform

"I hope our Smart Port is supported with a 1st-rate water-taxi operation we can all be proud of."

Chua Chye Poh, CEO
The COO of ALiSE, the launch boat booking platform

"We're proud to have digitized the least-digitized harbour-craft sector on the maritime value chain."

James Kim, COO

The ALiSE Journey

11.16
The Launch Boat
From a global supply chain perspective, the launch boat (water-taxi) harbor-craft business is at the lower end of the maritime value chain. It's traditional, with low asset-utilization rate and many challenges including manpower issues. It is also the least digitized. But, that is the value we see. That's where it all begins.
11.16
01.17
Book-a-Launch
Research on the launch boat operations & the operator's pains starts. We identify our first collaborator and start to develop a software system. A beta version is created, and we call it "Book-a-Launch".
01.17
12.17
Success Noticed
The first successful disruption in the harbor-craft sector receives the attention of Maritime & Port Authority of Singapore (MPA). Subsequently, it provides a grant to co-fund the full version development.
12.17
09.18
Aggregated Launch Service
With slow operator's adoption expected, "Aggregated Launch Service", like GROUPON is launched for the customers - they are among the > 400 ship-agencies in Singapore, mostly SMEs with little bargaining power. They welcome the aggregation with lower price.
09.18
09.18
The Booking App
The B2B Customers start using the first version mobile booking App on Play Store and App Store. Take-up is quick as they can now have clear trail of their bookings and audit.
09.18
07.19
Techblazer Award
Book-a-Launch wins for its first adopter York Launch the Best Adoption, TechBlazer Award 2019 - touted as the nation's highest accolade for tech innovation.
07.19
01.20
Incorporation
ALS (Singapore) Pte Ltd. is incorporated as an independent entity to operate the Aggregated Launch Service and manage the Book-a-Launch users. This sets the founding of the startup to prepare for an eventual platform offering.
01.20
04.21
Another Award
With their ingenuity and ability to break into arguably the least digitized sector, Book-a-Launch and ALS contributed to winning the pre-eminent biennial International Maritime Award 2021 for Outstanding Maritime R&D and Technology Award.
04.21
05.21
The ALiSE Platform
The various offerings culminate in the launch of the ALiSE platform as a booking, data & payment gateway for the launch boat community.
05.21
09.21
IHPC A*STAR
ALS joins a SG-German Collaborative Research funded by A*Star and led by Institute of High Performance Computing in Maritime traffic modelling and optimization for reducing emissions in port.
09.21
03.22
ALiSE 2.0
ALiSE v2.0 is launched to enable new customers and vendors a seamless transaction and digital connection to their bookings.
03.22
Now
The Next Big Thing
We are working hard on the next offering for the community that does small things that make a big difference.
Now
11.16
The Launch Boat
From a global supply chain perspective, the launch boat (water-taxi) harbor-craft business is at the lower end of the maritime value chain. It's traditional, with low asset-utilization rate and many challenges including manpower issues. It is also the least digitized. But, that is the value we see. That's where it all begins.
11.16
01.17
Book-a-Launch
Research on the launch boat operations & the operator's pains starts. We identify our first collaborator and start to develop a software system. A beta version is created, and we call it "Book-a-Launch".
01.17
12.17
Success Noticed
The first successful disruption in the harbor-craft sector receives the attention of Maritime & Port Authority of Singapore (MPA). Subsequently, it provides a grant to co-fund the full version development.
12.17
09.18
Aggregated Launch Service
With slow operator's adoption expected, "Aggregated Launch Service", like GROUPON is launched for the customers - they are among the > 400 ship-agencies in Singapore, mostly SMEs with little bargaining power. They welcome the aggregation with lower price.
09.18
09.18
The Booking App
The B2B Customers start using the first version mobile booking App on Play Store and App Store. Take-up is quick as they can now have clear trail of their bookings and audit.
09.18
07.19
Techblazer Award
Book-a-Launch wins for its first adopter York Launch the Best Adoption, TechBlazer Award 2019 - touted as the nation's highest accolade for tech innovation.
07.19
01.20
Incorporation
ALS (Singapore) Pte Ltd. is incorporated as an independent entity to operate the Aggregated Launch Service and manage the Book-a-Launch users. This sets the founding of the startup to prepare for an eventual platform offering.
01.20
04.21
Another Award
With their ingenuity and ability to break into arguably the least digitized sector, Book-a-Launch and ALS contributed to winning the pre-eminent biennial International Maritime Award 2021 for Outstanding Maritime R&D and Technology Award.
04.21
05.21
The ALiSE Platform
The various offerings culminate in the launch of the ALiSE platform as a booking, data & payment gateway for the launch boat community.
05.21
09.21
IHPC A*STAR
ALS joins a SG-German Collaborative Research funded by A*Star and led by Institute of High Performance Computing in Maritime traffic modelling and optimization for reducing emissions in port.
09.21
03.22
ALiSE 2.0
ALiSE v2.0 is launched to enable new customers and vendors a seamless transaction and digital connection to their bookings.
03.22
Now
The Next Big Thing
We are working hard on the next offering for the community that does small things that make a big difference.
Now

Why?

we do what we do

…… because we see under-utilization, excessive wastage and GHG emissions throughout the maritime supply chain from a stovepipe business model.

We believe the time is right to set our goal in achieving Aggregated Shipping: broadly means cutting unnecessary trips via aggregation via a platform business model.

…… because we see under-utilization, excessive wastage and GHG emissions throughout the maritime supply chain from a stovepipe business model.

We believe the time is right to set our goal in achieving Aggregated Shipping: broadly means cutting unnecessary trips via aggregation via a platform business model.

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